Coleman Europe Digital Catalogue
Iconography's talented multimedia developers and 3D animators have delivered a Pan-European Digital catalogue and interactive product guide for use in-store by Coleman Europe.
We have worked very closely with the Coleman European marketing group to produce this resource which offers the user complete internal and external interactive tours of the entire 2007 tent ranges.
This flagship project was unveiled at a leading European exhibition in the summer and received a lot of attention from visitors to the Coleman stand.
The resource will enable European consumers to fully appreciate the quality and space available across the 2007 range, which in turn will help them make an informed purchase.
The virtual tours and visualisation techniques deployed by Iconography address a real business need in terms of helping Coleman showcase their tents fully, which due to constraints of floor space is not possible in most retail environments.
Wayne Robbins, Business Development Director at Iconography commented that he, "...expects the time and effort invested in this interactive 3D project to give Coleman a real competitive advantage over their competition, who are reliant on photography and floor plan graphics to sell the product."
