Smart retailers use ecommerce solution

Cost-conscious and busier than ever - today's consumers are turning their backs on the over-crowded, over-priced high street and shopping online from the comfort of their own homes.

The quick-click appeal of internet buying, with its competitive prices, low shopping-miles and stress-free environment is proving to be the shopper’s favourite.

It’s a significant trend that's turning the smartest retailers in to etailers, says Wayne Robbins, Director of leading Somerset web design and build specialist, Iconography.

He said: 'Businesses large and small are offering consumers the chance to cut out the stress and buy online. This new strategy makes economic sense not just for the shoppers, but for businesses too, who can take advantage of low overheads and flexible timescales.'

The credit-crunch gloom, far from quashing the thirst for new e-commerce sites, is fuelling a surge, as retailers look for cheaper, more cost-efficient ways to get their products to market.

Recent successful e-commerce website launches for Iconography include www.farmtoysonline.co.uk , a one-stop-shop for farm-inspired children's toys.

Julia Lowe, owner of www.farmtoysonline.co.uk said: 'There’s a lot of competition in the online sector so we were delighted to find Iconography on our doorstep. They have a professional reputation for building and maintaining clean, modern e-retail websites, allowing us to reach a national market from our base in Somerset'.

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