Consultancy

Site Analysis

Website owners, whether private or public companies, public sector organisations or the not-for-profit sector will all be conscious of the investment already made in their web presence and keen to avoid "throwing the baby out with the bath water" when remodelling and upgrading their sites.

Iconography is keen to retain all elements of current sites which remain fully relevant to current and future needs and will look, with the client, at re-developing those areas where the current features are found wanting. Frequently sites have good content but lack effective navigability hampering easy access to the content. In addition we often find that navigation is complicated to the point where retracing steps is difficult.

In undertaking a site analysis Iconography adopts a logical approach and will carry out the analysis using a number of guidelines which include:

  • Disability guidelines compliance
  • Information architecture
  • Meeting corporate identity guidelines
  • Navigability
  • Relevance of content
  • Satisfying branding pre-requisites
  • Transactional efficacy
  • User friendliness
Competitive Analysis

Being aware of competitor attitudes, approaches and activities is a valuable starting point when developing or re-developing a web presence. It is also advisable to routinely check out your principle competitors' websites to avoid being upstaged and, wherever possible, maintain a competitive edge.

Iconography will evaluate your known direct competitors as well as the web presence of other businesses or organisations with similar target markets, objectives and corporate philosophies. Working to an established set of parameters we will offer a comparative analysis. We can also highlight good and bad practice. Included in our analysis, which will be summarised in a report, will be:

  • Brand treatment
  • Content
  • Disability guidelines compliance
  • Functionality
  • Information architecture
  • Navigability
  • Style and design considerations
  • Technology employed
  • Transactional effectiveness
  • User friendliness
Web Orientated Tenders

Iconography provides valuable support in drafting easy-to-use and well constructed web based tendering documents.

Well constructed and user-friendly web documents can encourage improved response levels and generate greater levels of potential interest.